Volkswagen boss apologises for Nazi gaffe after ‘arbeit macht frei’ pun

Volkswagen boss apologises for Nazi gaffe after 'arbeit macht frei' pun

Volkswagen’s leader govt officer has apologised for alluding to a Nazi propaganda slogan whilst talking at an organization assembly.

Herbert Diess used the pun ‘EBIT macht frei’ throughout a speech at the company’s control amassing on Tuesday. 

“EBIT” stands for ‘profits prior to source of revenue and taxes’, however his number of phrases echoed the word “arbeit macht frei”, which interprets to “paintings will set you unfastened”. 

The latter slogan was once famously emblazoned throughout the doorway of the Auschwitz demise camp.

Mr Diess advised Wirtschafts Woche mag that he had no longer supposed to motive offence.

“It was once under no circumstances my aim to position my remark within the unsuitable context – I in truth did not suppose it will on the time,” he mentioned.

“It was once actually an excessively unlucky number of phrases and if I accidentally harm any emotions, I’m actually sorry.”

Mr Diess added that he and the corporate had been “mindful of the actual ancient accountability of Volkswagen in reference to the 3rd Reich”.

The Volkswagen Beetle was once advanced in Nazi Germany, after being conceived within the early 1930s by means of engineer Ferdinand Porsche.

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Mr Porsche was once commissioned by means of Adolf Hitler to expand a mass manufacturing automotive that would lift a circle of relatives of 4.

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