Vodafone 4G; how the adventure unravelled

Vodafone 4G; how the journey unravelled

Industry Information of Monday, 11 February 2019

Supply: Vodafone Ghana


Yolanda Cuba23Yolanda Cuba, CEO Vodafone Ghana

The tale of Vodafone Ghana’s acquisition of the 4G licence is an odyssey of patience and trust.

The tale begins in 2015 when Vodafone pulled out of the Nationwide Communications Authority’s (NCA) 4G spectrum bidding procedure. The NCA pegged the cost at US$67.5m for any cell operator – Vodafone balked on the worth, discovering it exorbitant given marketplace stipulations.

Supporting their declare, have been examples throughout Africa the place identical spectrum bids for a similar band had a mean worth of round US$25m.

Leader Govt, Yolanda Cuba was once adamant, “There’s no doubt that 4G is an effective era and from a buyer standpoint, it can provide greater velocity. On the other hand, from our perspective, it’s simply now not value environment friendly for us to deploy the era.”

The bidding procedure went forward nevertheless and a block of the 2 to be had slots was once ultimately prized away by way of any other operator. With hopes of obtaining the opposite block speedy slipping away, Vodafone Ghana made up our minds to embark on an in depth advocacy marketing campaign to make 4G spectrum to be had to its shoppers.

The reasoning was once that spectrum was once an intrinsic belongings of each and every Ghanaian buyer and the regulator must be sure that everybody had get right of entry to to progressed information get right of entry to.

The advocacy was once eclectic and poignant however the NCA stood their flooring. One operator had bought a block in spite of the cost, so what was once hindering a multinational like Vodafone?

In spite of some of these demanding situations, the Vodafone Senior Control Crew saved going. The corporate was once decided to succeed in this purpose – to offer their shoppers with any other most sensible tier information carrier.

They wouldn’t leisure till they secured the 4G spectrum. Stakeholder Engagement periods with Govt representatives, the regulator, the media and advocacy teams have been constant and unrelenting.

In the meantime, the corporate stepped up efforts by way of bolstering an already important funding in its 3G community – which was once quickly ranked the most productive in voice readability and 3G velocity by way of world analysis corporate P3. Vodafone’s Mounted Industry additionally offered the game-changing *Fibre-to-the-House* (FTTH) carrier, matching web supply to house and places of work anyplace on the earth. Very quickly, 1000-gated communities have been hooked up – main as much as 27,000 houses hooked up up to now. Those strategic industry selections saved Vodafone related out there. 4G was once fascinating however so was once 3G; particularly if you end up offering absolute best in school products and services in a rustic that also has important wallet with out information protection.

Yolanda refused to surrender. Advocacy reached the best possible corridors of energy. Vodafone’s CEO for Africa, the Heart East and Asia-Pacific (AMEAP) area, Vivek Badrinath proved instrumental in those interactions as smartly.

Then got here June 2018 – a month marking 10 years of Vodafone’s operations in Ghana. The corporate had post a ideally suited anniversary dinner on the new Marriot Lodge within the Airport.

Each and every key persona and stakeholder attended together with the Vice President of Ghana, Alhaji Mahamudu Bawumia.

His speech was once instrumental in turning the tide on this epic saga:

“One of the crucial issues expressed by way of Vodafone were across the want for presidency to make to be had somewhat priced LTE spectrum to empower the corporate to ship most high quality carrier to its shoppers. Now we have taken the troubles on board and we can do the entirety inside our energy to make spectrum to be had for the good thing about Ghanaians. For me, making spectrum to be had to Vodafone must be observed as making sure that executive makes returns on its 30% shareholding within the corporate.”

After the anniversary match, the proverbial wheels began turning. The NCA after all agreed to open recent bids for get right of entry to to 4G spectrum and invited operators with out the era to bid. Vodafone, tireless in its dedication to liberalize the virtual house in Ghana, emerged as the one a success corporate and was once awarded a block for US$30m.

It was once a feat that was once met with a lot pleasure. Sharing her ideas at the topic, Yolanda Cuba mentioned: “We’re excited that when 3 years of power positive engagement with the regulator and coverage makers, now we have the chance to perform an LTE 4G licence in Ghana. We’re glad that our shoppers will after all revel in quicker information velocity beginning subsequent 12 months. Vodafone is dedicated to frequently paintings with the regulator to advertise virtual inclusion within the nation, for which the 4G spectrum will play a important position. It is going to additionally allow Vodafone to spouse with executive on its schedule of digitising Ghana’s economic system.”

Telecommunication customers are excited and anticipating a significant carrier spice up from Vodafone. The corporate is already aligning its infrastructure in opposition to launching 4G. If identical rollouts in different Vodafone running markets are anything else to move by way of, an information marketplace transformation is forthcoming. You’ll want to are able!

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