Virgil Abloh to Chat Road Tradition at Vogue Trend Pageant – WWD


NEW FRONTIERS: A dialog between Off-White founder Virgil Abloh and Rimowa chief government officer Alexandre Arnault is on the menu of the third version of the Vogue Trend Pageant, set to run Nov. 9 and 10 on the Palais Potocki in Paris.

The pair, who collaborated this summer time on a clear Off-White x Rimowa suitcase, will probably be tackling the topic of Millennials and the facility of road tradition on the primary day of the competition.

Virgil Abloh has introduced an actual revolution on the planet of style,” Delphine Royant, writer of Vogue Paris, instructed WWD. “He remodeled the principles in each communication and product design.”

Abloh is a becoming selection for the 2018 version of the competition, themed round “The New Frontiers of Trend.” “The digital revolution has compelled us all to rethink the idea of frontiers,” Royant mentioned. “New fields are being explored, pushing us to problem our limits in enterprise, retail and communication, but in addition between generations.”

The lineup additionally contains Sidney Toledano, ceo of LVMH Trend Group; photographer Jean-Paul Goude; designer Clare Waight Keller, who will discuss to Vogue Paris editor in chief Emmanuelle Alt about her imaginative and prescient for Givenchy, and Dior inventive director Maria Grazia Chiuri, in dialog with Chiara Ferragni concerning the relationship between enterprise and social media.

Chiara Ferragni was an apparent selection for us on the topic: Our protection of her wedding ceremony bought the most important attain on each the Vogue Paris site and social media channels,” Royant mentioned. Chiuri designed the Dior costume that Ferragni wore to tie the knot with Italian rapper Fedez on Sept. 1.

The subject of social media will probably be additional mentioned by influencer Giovanna Battaglia and public relations director Lucien Pagès, whereas Ashley Graham has been invited to share her expertise as a plus-size mannequin throughout a chat on style’s new magnificence requirements.

Digital and e-commerce rule the roost for this version’s company panels. Friends embody Grégory Boutté, digital director for Kering, who will element the group’s digital technique; Anne-Véronique Baylac, trade director for luxurious at Google; Printemps ceo Paolo de Cesare, and Lili Chen, basic supervisor of Tmall Luxurious Pavilion, a Chinese language e-commerce platform belonging to the Alibaba Group.

Each days will supply grasp courses. Younger manufacturers Editions MR and Modetrotter will give recommendations on how one can create a luxurious start-up, whereas Instagram-friendly equipment manufacturers Amélie Pichard and Coucou Suzette will element their social media communications technique.

“The grasp courses will probably be sensible above all,” mentioned Royant, including that half of every session will function a Q&A with the viewers. “We actually needed the audio system to offer suggestions and recommendation to younger entrepreneurs.”

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