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The value of the dating app the league

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The most popular exclusive dating apps include Raya and The League. I had just graduated business school and was out of a five and a half year relationship. Literally that's what it is. Amanda Bradford: Exactly. Amanda Bradford: I always tell them if I'm ths in, they can just take a broom and hit the ceiling and wake me up. I think the company is happier.

The league (app)

I have so many questions. I guess, when I think about how I complain about fundraising on Sand Hill or complain about how hard it is to find talent and then I think about what he went through and I really think reading that book is really helpful to put it in context and [inaudible ] to kind of like, "Okay, we have champaign problems.

Eric Sui: Is there a section on the app, because you just mentioned looking for that integrator or the COO type of person, isn't there a section where you can just switch off and then go find those people with the League? Amanda Bradford: Eric was wait listed, off I'm going to have pull strings and get him in.

Full transcript of the episode

Unlike Tinder, Facebook Dating, Hinge, or most other dating apps, these exclusive versions require users to apply and then ths approve a select group. Someone made a joke, they were like, "Wait are you doing swingers? Eric Sui: Has that ever happened? We'll drop it in the show notes. Guests will also be kicked out of The League for consistently failing to respond to first messages. Kaitlyn: Do you have an estimate of what percentage of people get waitlisted, and then make changes, and then later get in?

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I wanted to build a community where people were ambitious, career-oriented. We launched in San Francisco and then ended up raising some funding, rebuilt the whole app in the next year, and then launched in New York as our second market in May Amanda Bradford: It's this new way for San Francisco to deal with some of our housing issues that we have.

Where it's not so old school traditional, and Paterson sex women on the phone with your matchmaker and then she's going out to parties and passing your business card out, I guess.

People want exclusive dating apps to filter people out so they can swipe less

Everyone goes to a waiting list, and then we try to bring people in that have clearly spent some time on their profiles. This is a little bit more nerdy, but we're using modeanalytics for our dashboards, and it's super easy. That being said, we actually have had quite a lot of marriages and we actually have League babies coming out from all cities, so we're starting to stock up on League baby horny cocoa florida girls to send them as a congratulations present.

Everyone knows how frustrating not to mention annoying it is to be on the phone with someone whose kids or dogs are going nuts tue the background, or their TV is blaring. That's also why reading your profile isn't ideal — you want to look at the camera and make a connection via strong eye contact.

One thing I've done well? Amanda Bradford: Thanks so much for having me. One of our big parts of our strategy, I actually did a talk on this at Hustle Con, it's on YouTube, but basically we call it pre-partying, or pre-gaming, I always say pre-gaming at launch.

The “harvard” of dating apps: the league

Eric Sui: Love valie. I think I saw it like the ability to switch off dating, right? Ashley: The League has a proprietary screening system, correct? You don't have the team together.

We always try to come to each city and really meet the users face to face before tthe launch in that city. That's the way I look at it. You're selling shoes. It's on the home screen. Eric Sui: Right, that totally makes sense. The League scans an applicant's Facebook and LinkedIn profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood and age.

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It's not a super cost effective strategy, but it's one that I think pays off in the long run. There's a lot of people upset about it. So we have yet to launch a city without me and the whole team, a team of like five or six of us on the launch team, and we've been flying out every single city and literally talking to everybody that comes to the event.

Or what's a change that you made?

Digital innovation and transformation

Eric Sui: Got it. Rather than both getting off the app, we want the app to be able to offer you guys some things of value.

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Amanda Bradford: You basically just, you can hook it up to whatever database back end you use, and then you put sql in it. Amanda Bradford: Yeah, we're about two and a half, yeah. We don't really do much digital marketing.

For me at least, I like reading biographies because you get your own lessons from it. Amanda Bradford: If not more. Amanda Bradford: Everyone thinks they're like ths smartest person in the world when they tell you that. We try to make sure that the community is diverse.