Boy the world simply cannot catch a break in the meanwhile can it? As if the jubilee of cataclysms at present assailing the earth weren’t sufficient, you flip to one thing easy like beer for consolation solely to search out that PBR—an affordable suds icon and licensed hipster calling card—could possibly be useless and passed by New Years. What else do you might have for us universe? Does pizza trigger most cancers now?
On Monday morning, a Pabst-MillerCoors lawsuit opened in Milwaukee County Circuit Court docket. The plaintiff, Pabst Brewing Firm, is suing present enterprise accomplice MillerCoors, as a result of MillerCoors—who at present brews and distributes the hallowed PBR elixir—doesn’t intend to resume the model’s brewing contract, which expires in 2020. Ordinarily this would not be grounds for a lawsuit, however PBR alleges that not solely will they are going to be compelled to liquidate with out the partnership, however that they’ve proof that MillerCoors will not be re-upping the contract particularly to eradicate PBR as a dive bar beer competitor.
Now we love a great Excessive Life and a chilly Banquet as a lot as the following red-blooded American drinker, however the lack of PBR—and to a lesser extent, their affiliated manufacturers Outdated Milwaukee, Natty Boh, and Lone Star—would go away a reasonably sizable gap to fill within the Friday night time bowling league panorama. If MillerCoors is actually nixing their partnership with PBR to drive them into the grave, disgrace on them. However they’re an enormous, multi-national company and large, multi-national companies have been accountable for a lot worse—Terminators, Xenomorphs, Furbys—so I am unsure why we’re nonetheless shocked about this.
The case can be adhjucated over the course of the following month, however we recommend you seize the closest unlocked pickup truck and cargo up. For those who do not crush all these tallboys by Christmas, one thing tells us they could possibly be value a complete lot greater than $2 on the black beer market.