FILE PHOTO: The Netflix emblem is seen on their workplace in Hollywood, Los Angeles, California, July 16, 2018. REUTERS/Lucy Nicholson/File Photograph
(Reuters) – Netflix Inc is testing a mobile-only subscription plan in Malaysia priced at roughly half its present fundamental plan within the nation, the worldwide chief in video streaming stated on Wednesday.
Netflix’s cellular solely plan prices simply 17 Malaysian ringgit ($4.05) a month, in comparison with its Primary plan which prices 33 ringgit ($7.87).
The corporate declined to provide extra particulars about which nations it was testing in.
Chief Govt Reed Hastings on Friday quashed hypothesis that the streaming video firm would minimize costs for the hotly aggressive India market however different officers have recommended it may trial cheaper plans in small markets.
“We’re testing to grasp client curiosity in a mobile-only plan in some nations,” Netflix stated in an emailed response to Reuters questions.
“Usually, we check out a number of new concepts at any given time, they usually can range in how lengthy they final and who sees them. We might not ever roll out the options or components included in a take a look at.”
Analysis agency Statista estimates that Netflix has 132,000 subscribers in Malaysia, making it one of many smallest markets for the streaming large.
($1 = 4.1945 ringgit)
Reporting by Vibhuti Sharma and Arjun Panchadar in Bengaluru; enhancing by Patrick Graham