Magnolia pursuing ‘lifestyle-focused media community’ with HGTV dad or mum firm | Enterprise

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Magnolia pursuing 'lifestyle-focused media network' with HGTV parent company | Business


Magnolia is pursuing a media community with the dad or mum firm of HGTV, the cable TV channel that helped make Chip and Joanna Gaines family names.

“We’re excited to share that we’re presently within the early levels of speaking with Discovery a few lifestyle-focused media community for Magnolia,” publicist John Marsicano wrote in an announcement late Friday. “The main points surrounding this chance stay a piece in progress, however collectively, our hope is to construct a unique sort of platform for distinctive, inspiring and family-friendly content material.”

The announcement coincides with the Gaineses’ look Friday evening on “The Tonight Present Starring Jimmy Fallon,” together with fellow visitor Mark Wahlberg. Chip Gaines hinted on Twitter earlier than the present aired that he might have dropped the information prematurely.

“PLEASE TUNE IN TONIGHT! I screwed up in all the precise methods.. #bigNews?? #6, or #tvReturn or #kissedMarkW?? All I can say is.. ‘some stuff occurred,’” he wrote in response to a tweet from Fallon concerning the taping.

Joanna Gaines gave the same trace.

“Ummm @chipgaines might or might not have gotten a little bit forward of himself and let the cat out of the bag about one thing massive,” she tweeted Friday evening.

The Gaineses stepped again from their HGTV hit “Fixer Higher” after its fifth season, which aired its last episode in April. The recognition of the present, that includes the couple’s renovations of Waco-area houses, had not waned, and the Gaineses have remained energetic within the public eye.

Their Magnolia Market on the Silos, which opened in 2015, and their Magnolia Desk restaurant collectively proceed to attract tens of 1000’s of holiday makers to Waco each week, and particular occasions on the Silos have grow to be annual staples. They collaborated with Goal shops on a way of life house items model known as Fireside & Hand with Magnolia. They publish a quarterly journal with circulation of greater than 1,000,000 copies and have authored a number of best-selling books. Joanna Gaines’ most up-to-date design ebook, “Homebody: A Information To Creating Areas You By no means Wish to Go away,” was simply launched Tuesday.

At the same time as “Fixer Higher” got here to an finish, the Gaineses stated their work in design and residential renovation, which began years earlier than the present, would proceed.

“For us, the tip of this last season marks the start of a brand new one,” Joanna wrote in a weblog publish concerning the final episode.

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