London’s 2018 Trend Awards Get a Kick-Off Celebration in New York

London’s 2018 Fashion Awards Get a Kick-Off Party in New York

“The Oscars meet the Met Ball”: Kaia Gerber and Tyler Mitchell are among the many 100 world trailblazers to be honored Dec. 10 occasion on the Royal Albert Corridor.

If you happen to’re going to host a celebration that highlights the style business’s relationship with New York, few locations examine all of the containers like Prime of the Customary. Between its mid-century fashionable design parts, its rep as a favourite spot for Met Gala after-parties, and its New York skyline views from The Customary Lodge’s 18th flooring, you couldn’t blame even probably the most jaded Instagram star for being seduced by the venue. That concept was on full show at Thursday night time’s occasion for the British Trend Council’s upcoming Trend Awards, when so many smartphones had been educated not solely on the standing-room-only crowd, but in addition towards town lights past the home windows.

The London-based non-profit group that helps the British style business trekked throughout the Atlantic not solely to gas curiosity for its annual awards ceremony, this 12 months set for Dec. 10 on the Royal Albert Corridor, but in addition to announce the 20 American “trailblazers” who shall be among the many honorees dubbed “New Wave: Creatives” on the occasion. “We’ve performed [a kick-off party] in L.A. the previous couple of years, however with this new class of awards, nearly all of the honorees are New York-based, so it made sense to have the occasion right here this time round,” defined Caroline Rush, the British Trend Council’s CEO. “It’s a fantastic occasion as a result of there are loads of new faces, however loads of previous buddies as effectively.”

Two A-listers amongst these to be honored as “New Wave: Creatives” – mannequin Kaia Gerber and drag performer Aquaria – weren’t among the many company, however buzzy names like photographer Tyler Mitchell (who shot Beyonce’s September American Vogue cowl) and stylist Solange Franklin, in addition to Tony Liu and Lindsey Schuyler, the duo behind Instagram sensation Eating regimen Prada, had been in attendance. The 20 U.S. honorees are a part of a worldwide group of 100 to be honored Dec. 10; 20 names had been unveiled in Shanghai in late September, whereas the remaining 60 names shall be introduced in London previous to the awards. Swarovski has joined the Trend Awards this 12 months to sponsor the class.

“Not too long ago New York has had an entire new revamp of younger, inventive expertise – not simply designers, but in addition stylists, photographers, make-up artists, set designers; there are loads of polymaths right here to be acknowledged,” mentioned Charles Jeffrey, designer of Loverboy, who co-hosted the occasion with Rush and Out journal editor-in-chief Phillip Picardi. “That the British Trend Council extends its arm and showcases that to the world is so essential.”

Jeffrey was acknowledged by the BFC in 2017, profitable the award for Rising Menswear Designer of the Yr. “The awards are such a testomony to an individual’s work, and has made such a distinction to me and my model,” he mentioned.

This 12 months’s awards shall be co-hosted by Jack Whitehall (at the moment in The Nutcracker and the 4 Realms) and supermodel Alek Wek. “Jack is a superb comic and matched so effectively by Alek Wek, who’s beloved by the style business,” Rush mentioned. “I believe their onstage chemistry goes to be unimaginable.”

It’s notable that the Council of Trend Designers of America’s annual June awards are known as the Oscars of the style business, whereas the identical nickname has been utilized to September’s Inexperienced Carpet Awards in Milan; how does Rush view the British Trend Awards on the worldwide spectrum? “We have a good time British expertise, however our awards our really worldwide, as a result of London as a metropolis is such a global hub,” she mentioned. “It’s additionally a metropolis identified for uplifting design that’s extremely inventive and revolutionary. After all, the night time can also be an enormous fundraiser for us, so maybe our occasion is extra just like the Oscars meets the Met Ball.”

Jeffrey agreed, noting {that a} trophy is sweet, however for younger expertise, publicity and relationships often is the true prize. “Trend loves to come back collectively and have a good time good issues, however that is additionally such a great way for folks to attach, and so many different issues might be occur as soon as these relationships are constructed,” he mentioned. “My model is a superb instance of that: The U.S. is now our second-largest market, and New York has grow to be one among my favourite cities. It feels just like the boyfriend to my husband, which is London. New York is my bit on the facet.”




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