In Milan, a Retailer With a Again Story

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In Milan, a Store With a Back Story
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MILAN — The present give and take between the worlds of males’s and girls’s put on doesn’t work in just one path. In Milan, Lorenzi Milano is about to open its first retailer — with a mission to not solely protect an Outdated World tradition and civility however to cater to girls.

It ought to be welcome information for followers who embody Johann Rupert, chairman of the posh group Richemont; the designer Marc Newson; Prince Philip; and Silvio Berlusconi, the previous Italian prime minister, all of whom have been fervent collectors of the knives, gentleman’s grooming instruments and esoteric cutlery of G. Lorenzi, and most of whom went right into a sort of mourning when the model shuttered in 2014.

“G. Lorenzi was a very masculine retailer,” stated Serena Lorenzi, 30, one of many relations behind the rebirth of the enterprise as Lorenzi Milano. “Its house owners have been male, as have been the gross sales employees. My grandmother would help at Christmas however there was no area for ladies. They have been imagined to be at dwelling, making dinner.”

That was 1929, nevertheless, when the corporate was based by Giovanni Lorenzi. Its new incarnation by Mauro Lorenzi, a grandson, goals to stretch the nation’s custom of well-crafted objects into a brand new, rarefied realm match for the up to date period. In any case, girls wish to play with knives, too.

The family-run model, which launched its e-commerce web site in 2018, now plans to open its retailer this spring in an imposing 1920s palazzo on the Piazza Meda, inside strolling distance of the Duomo. Ms. Lorenzi stated the marble and picket counters on the 1,076-square-foot floor flooring will mirror the look of a conventional store. Shows of scissors, razors, tweezers and brushes will likely be a nod to the model’s origins. And its best-selling wares, all designed in-house, embody objects like a chrome-plated brass toothpaste squeezer, a nail brush inlaid with carbon fiber and a Canaletto walnut valet set on a white Carrara marble base will stand alongside new objects like an oyster knife and picket block for shucking them.

There gained’t be any bling. Lorenzi Milano could supply a $29,000 cigar set customary with mammoth tusk however the boutique is to retail accessible keepsakes. Toothbrushes and nail brushes will begin at round $25.

“Luxurious shouldn’t be about worth. It’s one thing that makes you are feeling good,” shelp Mr. Lorenzi, 62, who began working within the unique retailer at 16 and has devoted his life to creating such purposeful, but luxurious items. “A sublime individual with style, doesn’t showcase.”

“My craftsmen belong to the identical technology that I knew 20 or 30 years in the past within the Through Monte Napoleone retailer. They’ve adopted me right here,” continued Mr. Lorenzi, who was born within the mountainous Italian area of western Trentino. In Napoleonic instances, armies handed by these mountain valleys and, to restore weapons, its residents turned skilled knife-grinders. He has maintained that legacy and handed it on to his daughters, Ms. Lorenzi, the corporate’s enterprise growth supervisor, and her sister Linda, its manufacturing supervisor.

The enterprise’s specialty objects are produced in an atelier within the Navigli district of Milan, near town’s canals. There, six artisans remodel horn, bamboo, crocodile, mother-of-pearl and even dinosaur fossil into singular objects.

Uncooked supplies are chosen to match the potential vacation spot of an object: Deer antlers for a mountain retreat; horn from zebu, Southeast Asia’s humped cattle, for a metropolis residence and bamboo for a seaside dwelling. Lobster shears and claw crackers have bamboo-root grips. Truffle cutters include warthog-tusk handles, and caviar units are crafted in mother-of pearl to guard the flavour of the delicacy.

Ms. Lorenzi, who says she hopes to take the corporate’s reins down the highway, stated a buyer ought to suppose: “I’m shopping for this, and my great-grandchildren are going to make use of it in the future.”

“It’s an idea that goes in opposition to the philosophy to replace and discard purchases each few years,” she stated. “Time provides to the worth of an object; it transforms it into one thing bello.”

And permits a household to carve a brand new legacy of gender parity.



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