Conde Nast launches B2B publication Vogue Enterprise aimed toward trend trade professionals

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Vogue and GQ writer Conde Nast has immediately launched a brand new London-based B2B title for the style, magnificence and luxurious industries.

Vogue Enterprise will publish as a publication aimed toward trend trade professionals. It’s going to have an editorial deal with the evaluation of trend trade traits, how world politics impacts on the sector and know-how that would change how trend operates.

Former fashionista.com editor-in-chief Lauren Indvik will spearhead Vogue Enterprise following two years on the head of Vogue Worldwide information and options groups in London. 

Conde Nast has unveiled Vogue Enterprise shortly after reporting a £13.5m pre-tax loss within the UK for the yr ending 31 December 2017 – a fall from a pre-tax revenue of £6.7m the yr earlier than.

In a press release on the Vogue Enterprise launch, editor-in-chief Indvik mentioned: “We take a brand new world, visible and data-driven strategy to journalism.

“Our journalism is designed for optimum affect and accessibility, making it straightforward to grasp key concepts at a look, and to allow trend leaders to make the selections that can develop and future-proof their companies and careers.”

Conde Nast Worldwide president Wolfgang Blau mentioned: “In a consolidating media panorama, the launch of a brand new world title is a uncommon factor.

“Nobody else on the earth employs extra trend journalists in additional locations than we do.

“Our world community of journalists, digital editors and researchers are immersed within the related traits on all inhabited continents, giving the group of Vogue Enterprise entry to an unparalleled depth of information, from native design traits to adjustments in manufacturing, coaching, know-how and distribution.”

Conde Nast mentioned the style B2B was “prioritising excessive engagement with a choose viewers” in its choice to start as a publication, quite than a web site in search of most attain.

The Vogue Enterprise group is headquartered in London and being handled as a “wholly separate entity” with an editorial group unbiased of different Conde Nast manufacturers.

The B2B publication will function contributions from Conde Nast journalists throughout 29 territories, in line with its web site.

Image: Conde Nast



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