Barry Callebaut expands distribution in China | 2019-03-11

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Barry Callebaut expands distribution in China | 2019-03-11
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ZURICH, SWITZERLAND, and BEIJING — Barry Callebaut has opened a brand new workplace and a Chocolate Academy heart in Beijing. The middle will help the corporate’s consumers with onsite coaching and alertness make stronger. Zurich-based Barry Callebaut in China already operates a Chocolate Academy in Shanghai.

“As a world chief within the chocolate trade, serving meals producers {and professional} customers of chocolate, we’re desirous about the good enlargement doable of China,” mentioned Ben De Schryver, president of Barry Callebaut’s Asia Pacific area. “Home chocolate manufacturing is expanding, and we now have skilled double-digit enlargement in China over the past 4 years. Our self assurance one day construction of the chocolate marketplace in China, at the side of the need to higher serve our Chinese language consumers, have brought on the growth of our footprint and distribution community throughout China over the following couple of years.”

Via the brand new Beijing workplace, Barry Callebaut has larger the collection of its gross sales representatives in China and prolonged its distribution community within the nation throughout 21 towns, together with Chongqing, Dalian, Kumming, Nanjing, Ningbo, Tianjin, Xiamen and Wuhan.



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