Amsterdam removes iconic ‘I Amsterdam’ signal resulting from overcrowding

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The town of Amsterdam has eliminated one in every of their hottest points of interest for selfie-snapping vacationers, the “I Amsterdam” letters erected within the metropolis’s museum district, resulting from overcrowding.

In the event you observe journey influencers on Instagram, you are certain to have seen it: The long-lasting “I Amsterdam” letters in entrance of the picturesque Rijksmuseum, an Instagram-worthy shot of outdated versus new. However overcrowding and congestion have pushed officers to take away one in every of their hottest points of interest, which can as a substitute pop up across the metropolis to focus on lesser-known areas as a substitute.

It is a sensible technique in opposition to overtourism, and one advocated just lately within the UN World Tourism Group’s report on city tourism earlier this fall. In it, consultants beneficial growing vacationer actions outdoors the town heart and away from fashionable vacationer points of interest. Amsterdam was one of many European cities studied for the report.

Guests can nonetheless inform each their IRL and digital buddies on Instagram that they are holidaying in Amsterdam, by snapping a selfie at Schiphol airport the place the “I Amsterdam” brand stands completely at arrivals.

The set will proceed to tour the town and make appearances at varied occasions, festivals, and celebrations.

For now till December 12 the letters shall be erected on the Scholar Lodge in Amsterdam, earlier than shifting to Westerpark close to Pacific Parc restaurant.

 

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