Yeah, you heard that proper. Ford Motor Firm has teamed up with Italian vogue model Versace as a part of the latter model’s Fall/Winter 2019 menswear assortment. It’d take y’all some time to develop to the probabilities of this new collaboration, however fortunately we at Jalopnik are right here to information you in your vogue journey. Belief us: you’ll be able to put on these dangerous boys in every single place.
Earlier than we begin, let’s discuss intention. Particularly, what Versace was aiming for after they determined to debut Ford-branded clothes. As per the Detroit Free Press:
The Versace Man assortment “displays on the trendy idea of man, an thought of masculinity that pushes the boundaries and breaks the principles of menswear by difficult notions and stereotypes.
“Solely a assured man is ready to see past the established order and problem it. This newly discovered angle provides him the liberty and safety to disregard typical norms round magnificence, and much more so, round masculinity.”
Or, in line with promoting government Robert Davidman: “For the automaker, it provides somewhat chicness to it. It says, ‘hey, we’re cool with out having to strive.’ The ‘common man’ look is in.”
How will we problem the norms of menswear whereas additionally simply being common guys doing common dude stuff? Let Jalopnik clarify.
Look 1: Race Day Stylish
Versace has executed it. They’ve found the best race day look.
Everyone knows I’m an enormous fan of carrying layers to the observe, however this actually simply kicks issues up a notch. You’ve bought what seems to be a really tropical button-up tucked underneath a contrasting sweater which can also be tucked underneath an enormous ol’ jacket. You’re gonna be prepared for every little thing mom nature throws at you!
And people pants. They actually scream “comfy fan” don’t they?
Davidman predicted that mixing the NASCAR crowd with excessive vogue goes to be revolutionary for each industries. That is your time to shine, Race Fan. Be the longer term.
Look 2: Beers with The Guys
Don’t be afraid to be daring. Pair your unbuttoned Ford button-up along with your Ford sneakers and Ford necklace the subsequent time you and the fellas hit up the native sports activities bar to observe A Huge Recreation. Throwing on the leopard-print fur coat you might have laying round is de facto simply the cherry on high.
The precise phrases of Ford’s take care of Versace are confidential, however you don’t must be fairly so mysterious. Should you don’t put on your entire assertion items abruptly, then why purchase ‘em within the first place?
Look 3: It Is Truck Time
It’s time to bust out the leather-based racing jacket, and what higher place to do it than on the dusty off-road trails behind the wheel of your rugged new Ford F-150 Raptor? You’ll be good and cushty in all these layers, and the cheeky “seems like bullshit to me” patch is certain to be an enormous hit
The bonus? A bit of outfit change and you may hop in your Mustang for somewhat late night time cruise. This is the flexibility of masculinity that Versace is after.
Look 4: Informal Friday
Have you ever been dying for a Ford hoodie however simply don’t suppose spending as much as $100 on the Ford merchandise retailer is sufficient? Versace has you lined. Whereas there’s no value for this particular piece but, Versace hoodies at Neiman Marcus can price as much as $1,125, good for whenever you need that blue collar aptitude at a high-brow value.
Partnerships between the automotive and vogue industries aren’t new—consider all of the years Mercedes-Benz or Lexus have sponsored massive vogue weeks throughout the globe, or how Kia debuted the 2020 Telluride at a 2018’s New York Style Week. There’s a push to interrupt down the obstacles between automotive folks and garments folks, one which Versace and Ford have clearly thought-about necessary sufficient to take benefit.
So rock your automotive gear with aptitude—you, too, may be on the chopping fringe of excessive vogue.